How To Make Money At Home With An Online Business

We haven’t even begun to see how the internet is going to change the way business is conducted both in the US and around the world. Each year the amount of money spend on services and goods on the internet explodes by billions of dollars. You can literally sell anything on the web if you know how to market the product and find customers. People would say that you couldn’t sell the ‘whaterver product’ on the web.Then a web site owner with a marketing idea would publish a site selling the ‘whatever product’ a new way. And before you knew it, she or he became the next internet millionaire.

You can do the same thing but you need two ingredients. You need a marketing plan and you need a stream of traffic, or customers, to your site. Of the two traffic is the easiest even though it takes more work. For large amounts of visitors all you have to do is get your site loved by Google. Follow along to find out how you can apply this for a successful online buisness opportunity

Let’s say you are selling dog bowls. Your goal is to find out how to get Google to send the people to your site who searched for dog bowls. The customer gets to your site, finds a bowl she likes and buys it. It’s really not that hard. The only missing piece is how to get Google to send search traffic your way.

You can think of the web as a big popularity contest and Google as the busy body who always wants to know what everyone else is talking about. In the dog bowl example, Google will send people searching for dog bowls that has more people claimiing it is about dog bowls. This makes good sense. If people are saying you have good dog bowls at your website then Google thinks you have good dog bowls.

Likewise, if no one says your web site has great cat bowls then Google will not send any customers your way who search for cat bowls. You are popular for dog bowls but not popular for cats. So if other web sites vote for you in the dog bowl popularity contest then you get dog bowl customers. If the other web pages don’t vote for you in the best cat bowl contest then you won’t get any customers from Google looking for cat bowls.

One web site votes for another by linking to the second site. A link is the way an internet user, such as you, gets from one site to another. You’ve probably clicked on links thousands of times. They are colored blue usually and when you click your mouse button on the link you are instantly take to another page.

The great thing about links is the words used to build the link can be anything you want. This is good because the web site owner will use the words to let you know what is on the site you are clicking to. For example, if the link said Bob’s Website you wouldn’t know what the site was about and you probably wouldn’t click on the link. But if the anchor text link said Good Dog Bowls and you are looking for dog bowls it would make sense to choose that link. The words that describe what a page is about are called anchor text. Google looks at anchor text as votes in the popularity contest.

Google keeps track of the anchor text whenever one website links to another. Every time your website gets linked to with the anchor text Great Dog Bowls you get another popularity vote for the term ‘Great Dog Bowls’. The popularity of your site for an anchor text determines how highe Google will list your site on the search resul page if someone searches for that anchor text. The anchor text a searcher types into the search box is called a keyword.

A keyword is simply the word or phrase someone types into the search box when they want to find some product or information on web. So if I want to buy a really good dog bowl I type the keyword ‘great dog bowl’ in the search box. Google constantly visits every website and finds out which is most popular for that particular keyword. The search result page shows the most popular site in the number one spot and the less popular are ranked farther down depending on how many votes they get.

There is also a ranking based on the content of you site that plays into the search results, but it has very little impact on your search page rankings compared to the number of links or popularity votes you have. As long as your site is targeted to dog bowls the majority of your search rankings will come from the anchor text links other websites give you. Learn more about getting traffic at the Christian business opportunities blog.